DIRECTOR OF PERFORMANCE MARKETING   Who We Are: 2K publishes some of the most popular video game franchises on the planet including Borderlands, BioShock, Mafia, NBA 2K, WWE 2K, Evolve, XCOM, and Sid Meier’s Civilization. The Brand Marketing Team is comprised of experienced, award-winning marketing and brand professionals working together and across the company to create innovative campaigns for 2K’s latest games. What We Need:      2K is looking for a Director of Performance Marketing to join its marketing team as a lead for the entire portfolio. This role is new, positioned within the Global Marketing team and will report to the CMO. This is a fast-paced and data-intensive position within the marketing team, leading the performance marketing function. The successful candidate will be managing 2K’s diverse game portfolio to drive return on marketing investment. They will be expected to operate in cutting edge marketing theory and analysis and quickly execute on an in-depth knowledge of all forms of online marketing. From a place of both art and science s/he must enjoy working collaboratively and be able to create innovative marketing programs with cross-functional publishing teams, development teams, external agencies and studio leadership based on key consumer insights and established KPIs for the businesses. This position would be ideal for a hard-working and ambitious person who wants to take the next step in their performance marketing career. Previous experience in gaming is not required – but a commitment to numerical analysis is a must. What You Will Do: Management & Project Management- Lead, grow and develop the performance teams operating currently with a wide variety of different skill-sets [analytical, technical and operational]. Identify, test and optimize the best performance marketing channels to drive ROI and Operate over a range of different platforms, including Search [Google, Bing, Amazon], Social [Facebook, Twitter, Snap, etc.], Display, Video & Owned [SEO, CRM, etc.} The team is expected to grow substantially over the next 2 years Performance- Delivering strong return on investment for clients. Growing budget through additional - opportunities. Ensuring the effective running of reporting, targeting, creative and bidding strategy. Reports- Own key marketing reports around conversion rates, and campaign performance Manage tightly defined CAC and volume targets, with daily, weekly, and monthly reporting against KPIs Forecasts program performance and partners closely brand marketing and finance teams Content- Understand the role of content, not only within marketing channels, but within the consumer journey with an eye towards conversion optimization Partners with the creative teams and agencies to advise on compelling content for various mediums and channels, develop test ideas, and manage a/b testing assets Develop and define the global marketing tool kit to help guide and define local marketing expectations Act as a Center of Excellence for the global markets to help with the implementation of local activations increasing the overall effectiveness of campaigns Relationship Management- Managing the relationship with brand marketing, game developers and broader 2K team is essential. Who We Think Will Be a Great Fit: 7+ years eCommerce or online marketing experience. Gaming/Services experience is a positive Management experience - An ability to motivate and develop ambitious and talented people whilst at the same time being open to  feedback and evaluation Highly numerate and strong analytical skills. Ability to quickly digest large amounts of data, perform analysis and identify trends to make business decisions based on data. Excel/SQL expertise a bonus Driving Results - Constant focus on delivering the business bottom line. Analytical Thinking - Data driven and analytical, creating and managing through an environment of performance indicators and analysis Planning and Time management - Set goals and targets for yourself and direct reports. Scope out work and set detailed delivery plans for the team Communicating with Impact - Excellent communication and influencing skills, an innate ability to build the strong relationships that will be critical to success Learning on the Fly - Quickly pick up new information that you need to do your job. Impart this ability and knowledge onto team     #LI-2K    

GLOBAL DIRECTOR SOCIAL MARKETING Who We Are: In the past 10 years, 2K has established a rich heritage for publishing some of the biggest franchises in gaming. This includes blockbuster titles such as NBA 2K, Borderlands, Bioshock, WWE 2K, Civilization, XCOM, and more. During that time, we’ve been fortunate enough to build a passionate and driven fan base who are eager to engage with our brands on a deeper level. What We Need: 2k is looking for a seasoned leader in social media strategy, audience growth, and social brand building to join our team as Global Director of Social Marketing managing multiple labels and working across global and international teams. In this role, you will be responsible for creating, implementing, and fine-tuning our social media strategy across multiple labels and multiple platforms; working with data tools to measure and increase audience engagement on those platforms and pivot based on data results; and maintaining consistency of voice, visual signature, and editorial standards of engagement across the social media universe. What You Will Do: Develop and implement platform-specific global strategies to increase 2k label presence across Instagram, Facebook, Twitter, LinkedIn, Twitch, YT, as well as any emerging social media sites that allows us to continuously evolve and increases followers and drives engagement Clearly identify growth and engagement goals for each platform Help educate the value of social marketing and demonstrate the commercial application within the marketing funnel Develop the global v local social strategy to meet global brand needs v local marketing needs and create culture of partnerships with global and international teams Develop the overall look and feel for each label across platform specific channels Work with the creative team on content development calendar, optimization and platform-exclusive content creation across mediums to support the business objectives Work with media teams to develop organic v paid media strategy for social Develop and own data and analytics management and reporting across all social platforms. Use data tools to inform decisions. Oversee and execute posting or optimizing posts as needed, including adjusting copy, images, publish times, social partnerships and streaming Manage A/B testing and audience acquisition strategies in partnership with the brand marketing teams Work cross-functionally and cross territory, with the brand and creative teams on developing and testing new platforms and products Oversee community engagement across all platforms and use insights to more effectively engage following Who We Think Will Be A Great Fit: You have a minimum of 10 years social media experience with 5 +years managing direct and cross functional teams and a proven track record of success leading social media engagement. You possess a keen and discriminating visual eye, and are data/results focused with a proven ability to make decisions based on data. You have a strong passion for and deep understanding of all social channels and audience growth tactics with proven experience of creative, and relatable storytelling through social media. Your proficiency with social analytics/measurement and ability to recognize the difference between data and actionable insights is impressive! Your in-depth understanding of social media platforms, established and emerging, across the globe helps us identify new brand opportunities. You understand analytics tools and have a strong command of social media best practices with the ability to partner and collaborate with brand and creative teams to apply on-brand best practices. You’re an eager, analytical problem-solver with a testing mindset and ability to translate ambiguous concepts into action plans. You are a highly collaborative and motivating team player who can foster growth for team members and work independently with minimal supervision.   #LI-2K  

GLOBAL SENIOR MARKETING MANAGER   Who We Are: 2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, Bioshock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization What We Need: We’re looking for a hungry, highly motivated, passionate, data-driven, analytical-thinking and detail-oriented Global Senior Marketing Manager who will be a vital and integral part of the WWE 2K marketing team. Under direction of the Global Director of Marketing, the Global Senior Marketing Manager will play a leading role in the development and implementation of strategic global product marketing plans for 2K.  You will be a driving force among the WWE 2K marketing team, informing key campaign planning and decisions based on quantitative data and analysis.  You will manage marketing and communication for product launches attached to high profile console, mobile and PC titles. You will interact closely with all key inter-company departments, including company leadership, international partners, as well as the brand licensor and external agencies in the development of marketing and communication materials. In a nutshell, you will contribute to, and help manage every facet of a AAA product / entertainment launch from beginning to end. If the public sees it, you will have played a significant role in the development and management of that strategy and execution. What You Will Do: Lead and manage the performance marketing plan consistent with the WWE 2K brand strategy for key high profile products Work with internal performance marketing and analytics team on planning, execution, and real-time optimization of campaigns Bring leading analysis and insights, derived by empirical data, to the WWE 2K brand team to inform strategic and executional campaign planning and consumer acquisition Work with in-house creative department/brand team in development of CRM, programmatic, A/B testing art and messaging Guide external media agency to plan and direct media buying related to the execution of advertising plans involving TV, print, online, social, CRM, performance marketing and more Develop marketing plan budgets; manage and track expenditures Ensure establishment of relevant measurement criteria and oversee the tracking and analysis of marketing program returns Track and analyze market data to identify the most effective opportunities for return on investment and brand extensions Monitor consumer behaviors to insure products are in sync with market expectations Moderate travel required (e.g. industry events, developer visits, live events, production shoots and sales support / satellite office meetings) Who We Think Will Be A Great Fit: Bachelor’s degree   At least 5-7 years of progressively responsible performance marketing and management experience in applicable industry. Knowledge of these industries will certainly not hurt – gaming, sports, entertainment (or sports-entertainment), consumer products, mobile entertainment A combination of qualitative and quantitative skills and analysis, polished by brand experience. Experience with consumer acquisition and marketing optimization at a large consumer brand or publisher Keeps projects and people moving. A good mentor for talent on the team A track record of juggling multiple projects… and completing them with time to spare. You are a flawless executor, not a procrastinator You find satisfaction in a job well done and want to solve head-scratching challenges. You care about your work product, the group’s output, etc. as if it’s a reflection on yourself. Cultural fit. This is a group that enjoys working together and has fun together socially, whether at events or day-to-day. We are not formal in the traditional sense of the word. Office hours are pretty standard, but office-in-pocket hours are varied and things are always moving. Does not need to have a deep product knowledge of WWE, or be a “fan”. However, once on board, that person does need to take an active interest in learning the brand and what makes this fan tick, by keeping up with brand programming, consumer data, business trends, and learning the brand inside and out. Has an interest in brand management and marketing in entertainment, lifestyle, gaming, sports Self-motivated to get things done early, to quality. Doesn’t sit and wait for direction. Actively starts projects and asks pertinent questions to keep things moving forward. A self-starter and driver of the business that’s not afraid to tactfully follow up, pick up the phone, or go to someone’s desk Works well with other departments, knows how to get results and attention when departments are unresponsive Takes an active interest in building relationships and networking with key stakeholders, influencers, partners and personalities internally, in media, sports, wrestling, etc. Enjoys that aspect of the job but also sees it as a necessary part of the job. A navigator of situations, business challenges and personalities Should have awareness / knowledge of social, cultural trends, and current events Do these adjectives describe you: Team player, strategic, analytical, problem solver, creative thinker, hard-working, passionate, collaborative, determined, multi-tasker, detail-oriented, no-task-is-too-menial? If so, please apply!    #LI-2K