Aug 21, 2015

NBA 2K16 Spike Lee Casting Call for Livin’ Da’ Dream

Hey guys,

As you probably saw today, Spike Lee announced that he’s looking for someone to join him at our annual Launch Event for NBA 2K16 where he will partner with 2K to premiere Livin’ Da’ Dream. This is the first time we’re giving someone the opportunity to win a chance to come to the launch event in New York. Here’s what you got to do (full rules –

Submission Guidelines:

  • Submit one video, no longer than 30 seconds in length, featuring entrant acting out the following scene: 
    I'm not lookin’ for apologies, I'm not here to hold hands. I'm here to Win Games and reach Greatness on and off the Court. But in order for this to happen I need everyone On Point.
  • At the beginning of the video identify your Twitter handle by holding up a sign with your Twitter handle written on it, or saying your Twitter handle aloud to the camera to verify you are the owner of the account.
  • Post the video via Twitter and the tweet must include the hashtags #BeTheStory and #Contest. 
  • The video cannot have been submitted previously in a promotion of any kind, won any award or been exhibited or displayed publicly through any means.
  • For the full rules again, read here-

Next, a top 5 will be chosen based on the ones that show the most creativity, charisma, and enthusiasm. That top 5 will be judged in a public voting so you have to impress the 2K Community! The winner will be chosen 9/12/2015.

One winner will receive a trip to New York to attend the NBA 2K16 Launch Event held September 21st with one guest.

Winner will also be provided the opportunity to be featured as the face of the Premiere Event movie. If winner is invited to be the face of the Premiere Event movie, and winner wishes to accept the opportunity, you’ll come meet us at the studio in Novato, California to be taped for the Premiere Event movie between September 12, 2015 and September 19, 2015.  For clarity, we are not guaranteeing that the winner will become the face of the Premiere Event movie but is only providing the opportunity to be considered to be the face of the Premiere Event movie. You’ll have to come to Novato during exactly that one week period for this to be possible. That being said, if you just want to come to the party, feel free to submit an audition as that could very well be your ticket.

Good luck to everyone! Hopefully this is your chance to #BeTheStory!