Oct 21, 2019

NBA 2K20 x Nike Gamer Exclusive Program

 Exclusive Nike Basketball signature shoes coming to NBA 2K20 and the new MyPLAYER Nation mode!

Today, 2K and Nike announced the NBA 2K20 x Nike Gamer Exclusive Program, which launches alongside the new MyPLAYER Nation mode and NBA season tip-off, on October 22. The Program will allow NBA 2K20 players the opportunity to earn up to 10 pairs of soon-to-be-released Nike Basketball signature shoes for their MyPLAYER by completing in-game challenges.

MyPLAYER Nation is the new season-long mode where gamers represent their MyPLAYER’s real-life team as part of a community with other players who also play for the same team. They will play through the NBA schedule, with individual matchup wins and losses determined by the overall community's winning percentage.

Along the way, you’ll earn double progression on all games played as well as other bonuses like the chance to unlock the exclusive Nike Gamer Exclusive Sneakers for your MyPLAYER to wear in-game.

“We know our players love to personalise their MyPLAYER and what better way to reward them for playing than the opportunity to wear exclusive Nike Basketball signatures shoes only found in NBA2K20,” said Alfie Brody, VP of Global Marketing at 2K. “We can’t wait to see our fans progress through the challenges to unlock each pair.”

The first challenge will take place on October 29 and other shoes will be available at key moments during the NBA season including Christmas Day games, NBA All-Star 2020, NBA Playoffs and the NBA Finals.

“The Nike Basketball Gamer Exclusive program is a natural and innovative extension of our great partnership with NBA 2K," said Eric Wood, Nike’s VP of Digital Partnerships. “By now giving NBA 2K gamers the opportunity to connect their membership platforms we are unlocking a new way for those who live the game virtually, and physically, to earn access to a very cool range of exclusive Nike products.”

To stay up to date about when each shoe and the specific challenges start, visit https://www.nba2k.com/nike, become a fan on Facebook or follow NBA2K on Twitter and Instagram

Developed by Visual Concepts, NBA 2K20 is rated E for Everyone by the ESRB. For full terms and conditions, please visit http://nba.2k.com/nike-terms.